Matava Director Stuart Gow said, “We have worked hard over the past few years to ensure that all the food, not just the fish, within our resturant ‘The Terrace’ here at Matava, are sustainable and natural”
Since sharks are universally recognisable and tend to attract attention, customers and passers-by not already familiar with the programme will be drawn to the displayed logo and will be inquisitive. Participating establishments can provide literature about the Shark Safe programme, explain the basic premises, and direct people to the sharksafe.org website.
Beginning with the city of San Francisco and neighbouring towns and cities, COARE and Wild Aid are organising a campaign to increase awareness of shark finning and the deleterious effects of sharkfin soup consumption.
Bite Me Gamefishing Charters actively avoids fishing for any species of shark and encourages this practice to be followed by all. By encouraging non-lethal ‘catch-and-release’ shark fishing gamefishers and those sharks inevitably caught accidentally can enjoy their sport while ensuring that shark populations are not further diminished.
“At Matava, and Bite Me Gamefishing Charters we are of course both happy and proud to be spearheading this initiative in the South Pacific and indeed the World,” said Matava Director and Bite Me Gamefishing Charter Captain, Captain Adrian Watt.
Captain Watt finished by saying “We would like to thank all friends and clients of Matava and Bite Me Gamefishing Charters past and present who have contributed to the success of our ecotourism principles and the resort and we look forward to exciting times ahead.”
COARE is a tax-exempt nonprofit organisation based in the San Francisco Bay Area whose purpose is to study our oceans and increase public awareness of the earth’s marine environment through educational programmes and outreach.FijiSun Newspaper Daily E News